Case Study · Luxury Apparel & Fashion
Aethel Modern Luxury Fashion — Global Headless Architecture
Complete re-platforming from legacy monolith to modern headless Shopify Plus stack with Hydrogen, Sanity CMS multi-market localization across 12 currencies, and bespoke checkout rule engines.
+42%
Conversion Rate Lift
150,000
Concurrent Peak Users
0 Failures
Flawless BFCM Launch